About Finify

A small team from the Netherlands that wants to make VAT simple for online sellers across Europe. With software that’s right, and people who think along with you.

Why we build Finify

Europe is one market. Its VAT rules are not. Businesses that sell across borders get stuck in 27 different VAT systems, thresholds and schemes. That holds them back from growing, and we think that’s a shame.

Finify started with Jasper. He has run his own web shop since 2020, and when it began selling across borders, he got stuck in the VAT of all those countries himself. Finify grew out of that need. Jules joined soon after, bringing years of experience in software, online marketing and start-ups.

What we stand for

Quality first

We take the accuracy of our calculations seriously. That’s why we work with experienced VAT specialists, and why we’re honest about what Finify does and doesn’t do.

People who think along

You have one dedicated contact who knows your business. Call, chat or email, and you’ll hear back within one business day.

Simplicity

VAT is complicated enough. Finify keeps it simple: one overview, plain language, no surprises.

The team

Jules Van Hoef

Co-founder

Software development, online marketing and innovation. Leads the technology behind Finify.

Jasper Arnou

Co-founder

Product development, e-commerce, sales and finance. Has run his own web shop since 2020, and ran into international VAT himself.

For registration and returns, we work with a dedicated tax partner. That way we combine our software with specialist knowledge per country.

Who we work with

Behind Finify is a network of specialists who help us get it right.

VAT specialists: Paul Cramer, partner indirect tax at Less Grey (part of De Jong & Laan), and Bas de Koning, owner of SimplyVAT, VATupdate.com and taxdirector.nl.
Development: Jheronimus Academy of Data Science (JADS) and Sips Data Dynamics.
Security: ITST-Global.com, for our security audit and penetration test.
Legal: VDT Advocaten.
Support for start-ups: Midpoint Brabant and the Startup Readiness Program, on our business model, growth and financing.
Users who think along: Accounting firms and online sellers who test Finify and help shape it, including Ecomcijfers, DUXC, Veenhuizen Administratie and ProSabt Finance.